Botanica received an amazing write up in the Pharmacy In Focus magazine, which mentions how Botanic created phenomenal sales success!
The Northern Irish based creator of all new, wonder beauty range Botanica believes it is set to become an international leader in the next five years. Sean Cooney, a local entrepreneur, has devoted the last 20 years of his life to Botanica – Natures Healing Energy, a new 100% natural range, which already has created phenomenal sales success here.
Sean, an ambitious farmer’s son from the South East of Ireland was working with a team of scientists on environmental issues in London in the 1980’s when he got disillusioned by the use of over-manufactured beauty products, which were filled with chemical and not in his view natural ingredients:
“I saw a niche in the market to begin developing my own ‘all natural’ range, which has taken 20 years of dedication and research involving specialists from all over the globe, and much trial and error,” Sean explained. “Initially the product was developed for the equestrian world and soon I had orders from as far away as Hong Kong and America. To my surprise individuals, including celebrities admitted they too had started using Botanica on their own skin and were achieving amazing results.”
Botanic is now the brand of choice for a growing number of supermodels, premiership footballers, and even members of the Royal household. Notably, its launch onto the market six months ago with Gordon’s Chemists was panic buying and waiting lists emerged around the province. Botanica has been highly praised by many, including doctors treating scar tissue, and friends with eczema.
Early in 2007, support from Invest NI aw Sean’s dream extend further. “I wasted no time and with the right support from Invest NI we set about developing the range to include a cleansing face wash, anti-ageing cream, moisturiser, hand cream and of course the original skin repair cream,” he added. “The ingredients we use are the finest in the world, nothing artificial and each product is packed full of vitamins and goodness.”
“Botanica’s unique blend of natural oils, such as lavender and comfrey combine to enrich and hydrate the skin. When frequently used, Botanica’s Natural Herbal Creams promote healthy cell growth helping to maintain skin’s elasticity resulting in a more youthful, softer smoother skin.”
“ I believe this formula is the best that there is out there and I challenge anyone out there to tell me any different.”
Tom, an accountant from Belfast has praised the new formula. “ I have had psoriasis for eight or nine years,” he said. “After seven years of creams, ointments, tablets, steroids, moisturizers, emollients, light therapy treatments wraps ….you name it and I’ve tried it. Another cream, yes, I did try it expecting it to do no good. It has however proved to be priceless. After only four days the itching has stopped, no redness, open sores began to heal, no itchy infections and a huge improvement in general wellbeing. Please send some to the Ulster Hospital Dermatology Unit; they need to know about this!”
Cool FM Breakfast Show host and NI Media Personality of the year Pete Snodden is also a Botanica fan. “My wife and I have been using Sean’s product range for six months now and its been amazing. Particularly good for my skin after shaving, and the anti ageing cream is the best moisturiser out there and it doesn’t cost the earth.”
Even the Northern Ireland media has been won over by the range. Jilly Beattie, features editor for the Daily Mirror commented; “We wrote a launch story about Botanica six months ago and the response was so massive and hectic our switchboard jammed for days. I even had to unplug my phone from the wall until things settled down. I’m still getting emails and calls from people who genuinely believe this is the best that there is. Ive never seen anything like this, we were absolutely inundated and overwhelmed.”
GM Marketing has just signed Botanica and are actively developing the distribution in time for Christmas. Gerard McAdorey said; “We were bowled over by Sean’s story and the way the media and customers have reacted positively to the range. Although it is early days we view Botanic as the future-number-one fast-track-price-point beauty range.” Gerard and his team can be contacted on 028 9262 2965 or by emailing info@gmmarketing.co.uk.
This story featured in the October 2008 (Issue 55) of Pharmacy In Focus magazine |
